WSJ.com: Fashion Journal
Can Skipping the Runway Pay Off?
Wed, 08 Apr 2015 23:37:05 EDT
After canceling her fall runway show, designer Rebecca Taylor is pursuing a new marketing strategy she believes is more in tune with the way consumers connect to fashion.
Runway Top 10: Covet or Cringe?
Thu, 12 Mar 2015 11:59:00 EDT
As fashion weeks wrap up, the coming trends include longer hemlines, pleats, a new shade of orange; some like it see-through.
Youthful Brands Text Customers
Wed, 08 Aug 2012 10:46:23 EDT
Some fashion brands are finding that teens and twentysomethings are most accessible by text.
Prada's 'Gatsby' Fashion Moment
Wed, 17 Apr 2013 22:56:03 EDT
To create a modern feel, fashion designer Miuccia Prada based 41 costumes on recent looks from her own Prada and Miu Miu lines.
The Power to Start a Fashion Trend
Wed, 01 Apr 2015 21:34:26 EDT
There are just a handful of designers who can single-handedly launch trends. Nicolas Ghesquière is one of them.
How Stores Lead You to Spend
Thu, 02 Dec 2010 09:20:30 EST
While national chains often use discounts to draw crowds, many independent specialty stores compete by broadening their whimsical appeal and learn the science of understanding trend-conscious consumers.
Luxury Stores Get Stingy About Energy Costs
Thu, 16 Apr 2015 06:11:50 EDT
French fashion group LVMH is reducing its energy usage by changing the lighting in Louis Vuitton, Bulgari and Sephora stores.
Jason Wu Brings Edge to the Office
Tue, 12 Aug 2014 17:42:53 EDT
Hugo Boss's new womenswear look is arriving in stores, showcasing an unexpected partnership between a 31-year-old designer and a 90-year-old menswear company.
Style Books for Picky Personalities
Thu, 16 Dec 2010 11:28:59 EST
Just a week until Christmas and you're plumb out of gift ideas for some of the tough customers in your life? Consider something deeply retro: a book.
A Shoe Designer's Next Platform
Wed, 25 Mar 2015 19:56:35 EDT
Brian Atwood, whose sexy high heels are red-carpet mainstays, shakes his head over the current taste for ‘ugly chic’ flats, contemplates new creative outlets and explains what pushes a platform shoe from sexy to vulgar.